As a pioneer and market leader of e-liquids in France and Europe, Gaïatrend’s values are embedded within the foundations of the company that fuels the business: customer service, quality & safety, innovation, and respect for the environment.
OUR STORY
It all began when Didier Martzel filed a patent called “cigarette substitute” in 2006. Two years later, with the help of his son Olivier, Gaïatrend was born. In 2011, after his second son Xavier completed his education as a flavor artist, the company obtained its ISO 8317 certification for production.
After investing in a 38000ft² production facility in 2013 for our 130 employees, Gaïatrend built another extension and added an analysis lab, nearly doubling the current production building in 2014 thus becoming theno. 1 pure-player e-liquid producer in Europe.
Gaïatrend will be launching in the United States in 2016.
RESEARCH AND DEVELOPMENT
For Gaïatrend, innovation also involves the research and development of new flavors. Xavier, continuously enriches the flavor collection. As an expert specifically trained for/with vaping in mind, he develops new recipes and tests their organoleptic properties and toxicity in house. Thanks to an automated line consisting of a density meter, a refractometer, a spectrophotometer and a pH meter, quality control is carried out on raw materials and finished products. The water content is measured with a Karl- Fisher.
Xavier and the Director of R&D develop new and subtle flavors throughout the year to meet the most sophisticated taste buds and provide the most comprehensive e-liquid range possible and cater to consumer’s needs.
OUR BRAND: ALFALIQUID
Since 2010, Alfaliquid e-liquids have been developed by flavor artist Xavier Martzel. Expertly trained as a “vapologist”, similar to the standards as top chefs or famous perfumers, he creates elaborate and subtle mixtures that appeal to the most refined taste buds.
Alfaliquid was developed using certified food grade flavors, while drawing from nature and plants (a constant source of inspiration). Alfaliquid does not contain Diacetyl, Parabens, or Ambrox.
SAFETY & TRACEABILITY
Gaïatrend guarantees that all of its e-liquids do not contain Diacetyl, Acetyl Propionyl, Acetoin, Formaldehyde, Acetaldehyde, or Acrolein. Internal and external independent analyses are available per request for customers.
Consumers also have the right to know where our e-liquids are coming from. To meet this need for transparency, Gaïatrend has introduced a system of traceability on each of our bottles as we consider necessary to guarantee quality and impeccable safety. We set a “Best Before Date” expiration of 12 months from the date of production to ensure vapers fully enjoy each and every flavor.